Intellectual property is the most frequently neglected business asset as it is typically valued only at book value, or does not appear at all, on a company’s balance sheet.
We assist clients to adopt a proactive approach by formulating a comprehensive strategy to protect and enhance their intellectual property.
Methods to protect intellectual property include registration of patents, designs and trademarks, as well as corporate structuring and licensing whereby intellectual property is held in a separate entity quarantined from risk.
In the case of industrially applied designs, it is particularly important that advice on registration be sought, as in most cases copyright protection will not be available.
We assist inventors to protect, commercialize and then take their products to market.
We also undertake intellectual property audits for clients by identifying intellectual property and then advised clients on ways for it to quarantine and protect the intellectual property for future commercialisation and third party equity participation.
Examples of advice regarding protection and commercialization of intellectual property for clients include:
assisting a client in the rollout of a water measuring device to water boards across Australia and in the United States;
a US multinational in the packaging industry;
an international on-line gambling business;
an Australian multinational in the human resources industry;
the creation of a trust for indigenous IP on behalf of a major tertiary institution.